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This book is ahead of the curve, so for those who do wish to excel in this area, I recommend reading it. And reading it again.

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Jorge Cunha verified owner — 12th August : Rated 5 out of 5 I did buy this awesome book that tackles the tool Google Analytics in a unique way, so you can expect that you can see the business goals to be met in the book. If you are an intermediate user, advanced user or a professional user, like me you will find all the information that you need to know to do the job as well to refresh and learn new concepts and technics. Dean L. It allows me to make decisions with my data, free of assumptions. Thanks Brian. Brian introduces us to a wonderfully detailed yet easy to follow Google Analytics audit process, which enables us to assess our Google Analytics installation and then move on to improve data collection in order to gain true insight.

It takes you through from the very start in setting up and tracking your analytics through to how to create specific tasks.

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This book as lots of insights both for analytics, digital marketers, strategists as well as the C-Suite and would not hesitate in recommending this. John Devoy — 6th May : Rated 5 out of 5 I began skimming this book and got sucked in! This book is excellent. It provides a framework for digital marketing analysts, strategists and managers to understand and communicate the value of digital analytics to senior leadership.

What is your audience worth and how can you better meet their needs? This book will get you started down that road. It provides real world techniques for choosing the right analytics product for your organization, validating data, building trust in data, building a team of analysts, monetization of conversions and several other insightful approaches.


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Successful Analytics is another great analytics book by Brian Clifton. Buy two copies, one for yourself and one for your senior manager or vice versa! Philip Merrill verified owner — 4th May : Rated 5 out of 5 This book should help us all promote the change we need, to connect analysis to forward-thinking strategies. We know we can do our data-into-information-into-insights process, if we are allowed to set up the infrastructure we need to monitor how our data answers good questions.

What I particularly like about the book is how it implicitly covers many aspects of a concept so dear to me: digital analytics maturity see DigitalAnalyticsMaturity. The book could serve as a companion book for a course where students could learn about the concepts, and apply them immediately in a real-life environment.

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If you are new to GA and want to understand the concepts, this book is for you. Gerard Rathenau verified owner — 29th April : Rated 5 out of 5 I am very positive about this GA book for the following reasons:.

“You should buy this lovingly crafted book”—Google | Conversion Rate Experts

It is not about the functionalities of Google Analytics, but the implementation in your organisation. I like that approach.

He offers best practices that you can implement in your organisation. Especially the example about content optimization is very useful. He shares a Google Analytics audit scorecard that you can use for your own implementation. So you can determine your Google Analytics quality score.

David verified owner — 20th April : Rated 5 out of 5 Having used Google Analytics since and other tools before and after that , and read dozens of books and hundreds of blogposts on digital marketing and web analytics, I know the value of informed and up-to-date knowledge in this field. Brian Clifton always delivers that, which is why I never miss a chance to read what he has written. Thanks, and looking forward to your next book!

His latest is my favorite. What I always like most about his books is that they are very practical — and this one is no different. Brian goes in-depth into planning and strategy, organization of teams, specific techniques for auditing your current set up, key areas of GA, KPIs for different types of websites, how to present your analysis and a ton more.

I like the fact that he offers different recommendations and options based on different types of organizations and analytics maturity within the organization. If you have an established analytics program and are wondering how to kick it up a notch, this book is for you as well. This book is a departure from the previous books by focusing much more on actually using data within your organisation. Freddie Wahlgren verified owner — 4th March : Rated 5 out of 5 This is a great book that explains Google Analytics, and how to use quality data from it in an easy way.

Gustaf verified owner — 4th March : Rated 5 out of 5 I highly recommend this book! They are the best written on the subject IMO.

His new book is quite different and primarily helpful if you work for, or consult with, a large firm. I am an Internet Marketing consultant and my clients are all small. Successful Analytics was not very helpful for me. If my clients were large organizations, I would give the book a higher rating. This site uses Akismet to reduce spam. Learn how your comment data is processed.

This is my latest book the fourth , published Jan The analytics team sift through noise to find the useful data, translate it into information to explain what is happening, then build stories of useful knowledge for the organisation — the insights. This book is about showing you how to do that using Google Analytics.

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