The session was great because it looked at every aspect from concept, content and structure through to delivery. I have been more confident in the presentations I have done since, I feel they are more engaging and are having more impact with the audience. Working with Kolarele really helped me crystallise what I wanted to do with clients, and how I wanted to help them battle their villain. Very insightful and definitely informative!
Kola has been for many years a distinguished orator who has always impressed when on stage presenting to others.
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I recently put him in touch with one of my friends who had to deliver a defining speech that was of significant importance to him. What was particularly impressive is how over a very short period of time, Kola was able to transform by providing the tools, know-how and techniques my friend from somebody who was nervous, stuttering and with poor body language and unclear messages when speaking to an audience, into somebody who was evidently self-confident, impactful, thought-provoking with crisp messaging.
In short, my friend suddenly gained some much-needed presence and the audience could not quite believe the transformation! I have worked with Kolarele on several occasions and have been profoundly impacted by his professionalism and ability to put across his point. I have learnt much about presenting; just by listening to him talk feels like you are attending a coaching session.
He has an engaging manner with a delivery style that is thoughtful and deliberate. I look forward to working with him again and highly recommend him as a presentation coach.
I can highly recommend Kolarele for speech writing and coaching. As a business owner the need to present my business clearly is critical. Kolarele has been a great help with building my confidence and giving me the tools to perform at my best. Work with Me. Elevator Pitch School - Online How often do you get longer than a couple of minutes to tell people about what you do? Tell me more about the School.
We'd like to book you, Kola. I'm interested in this option. About Me. My Favourite Quotes August 5, What people say about working with me. Lisa Business Engagement Manager. Rejection is a reality that all sales professionals have to deal with occasionally, no matter how experienced or skilled they are; it comes with the territory.
Do you believe in the value of the solution you are selling? Are you doing your best to ensure that your customer gets what he needs and wants? Then you have every reason to be confident. Recognize that it is the fear of failure, more than anything else, that creates a barrier between a salesperson and a successful sale. Successful selling is all about mastering your attitude, and this is especially true when it comes to facing rejection.
Your prospect might simply be unwilling or unable to make a purchase at the moment, he might be facing pressures at work that prevent him from giving you his full attention, or he might just be having a bad day. If you imagine how your customer feels before and during your interaction, you will often find that you forget to feel anxious. In addition to mastering your attitude, here are a few empowering and practical things you can do to help build confidence and get a higher rate of yes responses going into a sales approach:.
In B2B sales this is someone you often have to go through first before seeing your prospect. Salespeople often think of gatekeepers as road blocks—something standing in the way of getting to see the prospect—but if a salesperson treats gatekeepers as obstacles to be overcome, not only is he unlikely to get past them, but he is also missing out on the opportunity to collaborate with people who can be valuable assets to his sale.
Michael A. Gatekeepers are human beings not obstacles whose jobs are important to the successful running of their organizations. Think of them as part of the selling relationship and treat them with the courtesy and respect with which you would treat your prospect. Gatekeepers are an integral part of the selling relationship for a number of reasons:.
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She was abrupt with the gatekeeper, so the gatekeeper was abrupt in return. When talking to gatekeepers, give them the information they ask for when they want it. Finally, when the gatekeeper does give you helpful information, remember to thank her. For extra helpful gatekeepers, you might even consider sending a note or small thank-you gift. Now review the approach shown above using a referral as a way to work with the gatekeeper as an ally, rather than view her as a barrier:. Now you know about an elevator pitch and how it can help you in your sales approach.
But do you have an elevator pitch for your personal brand? If the answer is no, now is the time to craft it.
Your elevator pitch will serve as the approach for your internship and job search in several different ways. Your elevator pitch is critical because it tells a prospective employer or someone in your network what you have to offer, what makes you different, and what you want to do. Before you can deliver your elevator pitch, you have to write it first.
You can see how you are building a consistent brand story by always focusing on the same key selling points about yourself. To craft your elevator pitch, keep the following points in mind:. Hello, my name is Melinda Stevens. I got your name from the alumni office, where they said you were an alumna from Do you have a moment right now? This is an example of a telephone approach. You can see that it is concise and to the point. If you are networking, at a job interview, or talking with someone, you might have the time for one or two more sentences, but not much more. The secret to an effective elevator pitch is to intrigue the listener so that he wants to hear more.
If your elevator pitch is compelling and brief, the listener will respond by asking a question, and you will get the conversation started.
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This video provides some sample elevator pitches and constructive feedback about how the pitches can be improved. One of the most common uses for an elevator pitch is networking. My brother used to work there. His name is Jeremy Slater. Do you know him? Your elevator pitch is the perfect way to start a job interview after introductions and small talk.
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Another opportunity to use your elevator pitch is in an interview. Although you will need more preparation than simply your elevator pitch for an informational interview or a job interview, you will have a head start on your preparation with a strong elevator pitch.
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If you think you can wing it, you will probably start your interview off on the wrong foot. On the other hand, a good elevator pitch allows you to direct the conversation to the things you want to talk about your brand positioning points. For example, ask for a business card from everyone with whom you speak or meet. You might want to brush up and review the business card etiquette covered in Chapter 5 "The Power of Effective Communication".
Then, follow-up is key. After you meet someone, follow up with an e-mail or phone call within twenty-four hours or on the appropriate date after an interview. Tell the person how much you enjoyed meeting her and mention something specific about your conversation. Your elevator pitch is a reflection of you, so when you are creating your elevator pitch, write it down, and then say it out loud in front of a mirror until you are comfortable with it.
That way you will be able to feel natural saying it and make adjustments based on how it sounds and feels. Your elevator pitch should be approximately sixty seconds long and should use your brand positioning points as the foundation to answer the following questions:. Now that you have read this chapter, you should be able to understand how to approach a prospect. The following are two roles that are involved in the same selling situation—one role is the customer, and the other is the salesperson.
This will give you the opportunity to think about this selling situation from the point of view of both the customer and the salesperson. Read each role carefully along with the discussion questions. Then, be prepared to play either of the roles in class using the concepts covered in this chapter.
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You may be asked to discuss the roles and do a role-play in groups or individually. Role: Operations manager, Trident Office Equipment. You are responsible for all the operations for a major office equipment distributor.